| Based on the existing literature and logic analysis, this paper analyzes and looks forward to the public participation in the Winter Olympics in Beijing.It is believed that public participation is not only the implementation of the concept of “Sharing Olympic Games”, but also the solemn promise of the Bid Report and the need for sustainable development of Olympic sports. Public participation is conducive to the success of the Olympic Games, and to long-lasting benefit maximization of the host city and country. Beijing Winter Olympics Organizing Committee is the core of the public participation plan, which should focus on Beijing and Zhangjiakou, reaching out to the Northeast Region, Northwest Region, and Northern China, and carry out a series of activities throughout China. It generally includes Olympic culture and education, plan of public participation in winter sports, sustainability and Olympic legacy planning, brand promotion of Beijing Winter Olympic Games, volunteer and related services, Winter Olympic torch relay, ticketing and Winter Olympic spectators. Beijing and Zhangjiakou will create the value and legacy shared by the public through the Olympic Games. |
